lunes, 17 de marzo de 2014

Establecer un cambio digital implica poner a las personas en el centro de la conversación "James Dellow"

Buen documento sobre las Redes Sociales Corporativas (ESN) encontrado gracias a Juan Iraola

Resalto unos puntos:

  • Disruption can be seen as a force for good or evil.
  • McKinsey report tells us that social business tools inject at least 20 to 25 percent additional productivity.
  • Jane McConnell looks at how social technologies have been deployed in the wrong place.
  • Businesses currently deploy them as an overlay atop legacy intranets.
  • One of the reasons for the poor deployment of social business tools is that the biggest software vendors focus their design on the technology and competitive pressures, rather than people.
  • Designing for digital disruption means placing people at the center of the conversation,” wrote James Dellow
  • Salesforce founder Marc Benioff has said, “Microsoft SharePoint? It’s like my grandmother’s attic. What I put in there I can never find.”
El documento completo aquí: 

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